My Approach

Datum

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“I don’t want to be intresting. I want to be good”

Ludwig Mies van der Rohe

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It’s all about the process

Creative • Brander • Cyclist

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I approach all design, marketing or branding challenges in the same way whether it’s a large revamping of a identity or a small add for a local paper. I see it as a math problem. I strip it down to the bare minimum making sure I completely understand each part, the intention, the vision the stakeholders. Only then do I make decisions on what approach to follow and build the solution form there.

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