Growth Strategy: Playing it safe with Savanna

According to the AA The rule of drinking and driving is simple, don’t do it. It is a proven fact that your driving is impaired after even one unit of alcohol, so it is safer to not drink at all when you know you will be driving. More than 21,000 people have been arrested on […]

Managing a portfolio of sport brands: ASO

Amaury Sport Organisation (A.S.O) is a company that owns and organizes top international sporting events. They focus on endurance events within the cycling as well as motorsport sector. A.S.O is the largest race organizer in the world with 80 annual events adding up to 250 days of competition each year. The organization is extremely effective […]

Brand Positioning: “Cheap insurance” vs “Proper insurance”

Brand positioning can be defined as the “act of designing the company’s offering and image to occupy a distinct place in the mind of the target market.” (Kotler and Keller). If we consider the competitive environment of the South African insurance market we find two market leaders, OUTsurance and Santam. These two brands have successfully […]